Mexico City

Racing has a rich tradition in Mexico. NASCAR’s first sanctioned event outside the States is sure to garner tremendous attention from the Mexican and U.S. Hispanic population as well as the international community.

Important Notes:
• Inaugural event for NASCAR Mexico (March 6, 2005).
• Track is located 15 minutes from the center of Mexico City.
• Mexico City population: 28 million.
• United States Hispanic Population: 39 million.
• NASCAR’s Hispanic fan base: 7 million.
• The three-day attendance estimates: 400,000.
• Race day attendance estimates: 220,000.
• US media estimates (FOX) : 5.5 (6 million households).
• 98% of U.S. Hispanic households receive network TV.